TikTok is introducing a new feature that allows them to cut down on the volume of artificial intelligence-produced content appearing in their feeds. This move comes as the platform disclosed that it currently hosts more than 1 thousand million content made with AI.
Testing and Rollout
This change is undergoing trials over the following weeks before a full-scale rollout. This advancement comes amid a surge in AI content, driven by recent AI video creators.
AI Content on Other Platforms
It has been noted that approximately one in 10 of the quickest rising content creators on another major platform only show content made by AI. A large amount of this content is classified as mass-produced AI material, a phrase for substandard, mass-produced content that is typically absurd or dreamlike.
Our research shows that many people enjoy content made with AI tools, ranging from digital art to informative clips, and we aim to provide users the ability to see more or less of that, according to their own choices,” said a company executive.
Volume and Proportions
The platform shared that there are presently 1.3bn videos on its network tagged as made with AI. Overall, in excess of 100 mn videos are uploaded to the app daily, making AI content a relatively small portion of its overall inventory.
Customizing Your Feed
Members will be in a position to limit or boost the amount of AI content they view by using the topic control setting in the platform and choosing “AI-generated content”. Other topics that currently be modified under the setting cover news, clothing, aesthetics, and dance.
AI Disclosure Rules
Its rules require content makers to label lifelike artificially created content, and it bans malicious deepfakes of public figures or critical incidents. Any authentic-looking AI video that is not labeled can be removed under its terms of service.
In addition, the service will now apply an AI-generated watermark to content made using its built-in AI features, or identified by an industry-wide initiative for recognizing artificial media. This action is aimed to deter users from attempting to circumvent the disclosure requirement.
AI Literacy Programs
The platform is furthermore introducing a $2 million educational fund for experts and organizations to create educational content about responsible artificial intelligence. This initiative will support educational bodies dedicated to educating programming and robotics.
Platform Protection
The platform has defended its content review process, following debate over intentions to make redundant hundreds of review team members in the UK. The company is planning to cut a significant number of roles in its trust and safety division in its British office, with worker representatives and internet security professionals expressing worry that people are being substituted by AI moderation.
A trust and safety lead explained that people-led review would remain essential, but artificial intelligence can safeguard staff by filtering out the most harmful content before it gets reviewed by people. TikTok stated a 76% decrease in explicit and harmful content handled by safety staff over the past year due to reliance on its AI tools.
We believe it is crucial to balance people and machines to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to limit contact with dangerous material as rapidly, which is where a lot of the machine support is really helping us process content quickly.”
